Succeeding with Next Generation Asset Management Oct 24, 2009
CIOUpdate columnist Dennis Drogseth of Enterprise Management Associates (CIO Information Network)
Coach bags it Oct 21, 2009
Credit Suisse analyst Paul Lejuez warned that going cheaper could be a risky strategy: "Younger styles, increased promotions and lower price points may eventually hurt the brand image." ... Credit Suisse analyst Paul Lejuez warned that going cheaper could be a risky strategy: "Younger styles, increased promotions and lower price points may eventually hurt the brand image.". (New York Post -- Business)
Twittermania: Airtel brings TweetSMS to your mobile Oct 14, 2009
The launch of tweetSMS is clearly intended as a retention and brand image play rather than a revenue play. However, after mobile number portability is introduced, it could help attract other subscribers to the Airtel network, agrees Kunal Bajaj, MD of consulting firm BDA Connect. (India Times, India -- Intl Business)
India Inc to pitch in for Lord's makeover Oct 9, 2009
Bradshaws mandate is to take the MCC and Lords brand image from that of a stuffy, members-only club to a home of cricket meant for everybody. Weve made it a more accessible place for the public, tried to project that cricket is for everyone. (India Times)
Health Care Bill Could Cut the Deficit Oct 8, 2009
The fashion house said it closed its last three stores in Japan, because they "no longer represented the brand image." In a statement, which didnt mention any new openings in Japan, the company described the move as strategic, adding that Versace wanted "a clean slate" while seeking out "new locations and more suitable distribution channels" there. For a while, Japan has been a key market for the fashion industry, but the recession has made expensive handbags and jewelry once seen as... (Slate)
Brevity packs a punch Oct 8, 2009
We whole-heartedly ran with that position and developed a new, comprehensive and complimentary brand image that is forward-thinking, contemporary and can also be easily managed internally. Murillo adds that the roll-out includes a new brand identity, marketing collateral, information materials and special event promotions. (San Antonio Business Journal, TX)
Is the iPhone hurting AT&T's brand? Oct 6, 2009
Andrew Gilman, CEO of CommCore Consulting Group, which specializes in helping companies manage their brand image, agrees. He said the first thing AT&T needs to do is correct whatever problem it is experiencing. (CNN -- Tech)
14 questions for Frank DiBello, president of Space Florida Oct 5, 2009
As a result, the brand image of Florida as the most desirable place to do space business in the world, will take care of itself. Question 12. (Florida Today)
U.S. Sustainable Banks-Alternative ... Oct 4, 2009
Some of the touted benefits of sustainable business are lower operating costs, improved brand image, and reduced risk. A related and growing trend in the business world is a focus on the triple bottom line. (Suite101.com)
Know Your Customers Oct 1, 2009
Many outdoor product manufacturers have strong secondary markets among people who aren't active in a particular sport but are attracted by the brand image. Surfboard maker O'Neill, for example, has a strong secondary market selling T-shirts displaying the company logo to the general population, who aren't surfers but perhaps wish they were. (The Clarion-Ledger)
BlackBerry for Hotlink users Sep 30, 2009
Over the years, the relationship between the two started to blur so this re-branding exercise is necessary to achieve a consistent brand image across both our postpaid and prepaid services, he said. . (The Star Online, Malaysia)
Maruti Suzuki to relaunch power-packed SX4 Sep 25, 2009
SX4 was launched in May 2007 in three manual variants to counter Honda City but could not compete with Hondas superior technology and brand image. SX4 steered ahead of the City and clocked top sales of over 3,000 cars per month in the first three months of its launch but soon lost speed when Honda launched the third-generation City in November 2008. (India Times)
Delhi: MCD to build 7-star toilets Sep 17, 2009
Said additional deputy commissioner remunerative projects cell Amiya Chandra: "Developers having a brand value of Rs 5,000 crore and above will construct these toilet blocks which will be better than the ones you have in 5-star hotels (hence 7-star). There will be coffee shops, fast-food joints etc within the same block. Housekeeping work will also be privatised. MCD will have little or no role to play in the functioning of these blocks. The developers will also maintain these toilet blocks for... (India Times, India)
GM Will Push Dealers to Upgrade Sep 16, 2009
The move is not only part of GM's efforts to spruce up its brand image but also its move to strengthen its dealer network. When the company was in bankruptcy this summer, executives announced 2,000 dealers and get the U.S. total down to 4,000 by 2010. (BusinessWeek)
Unite against tire tariff hike, exporters urged Sep 14, 2009
Wang Guomei, director of overseas marketing for Shandong Linglong Rubber, said his firm will use the changes as an opportunity to improve the quality and brand image of its tires in the global market. "We will also put more focus on developing new products during the grace period, but we won't give up on the US market," said Wang. (Xinhuanet, China)
Copywriting Ideas From Brand Names Sep 12, 2009
Of course the brand image had to be kept in mind while writing. The brand was positioned as: The modern contemporary scotch for the modern, international young man. (Suite101.com)
Analyst Picks and Pans: UAL, US Airways, Tiffany & Co. Sep 11, 2009
"Tiffany has been careful to protect its brand image, and we believe this will enable an eventual recovery in top-line results," Lejuez wrote in a client note. However, Lejuez said that Tiffany in the past five years had been helped by customers trading up to the brand as they felt wealthier, but these customers are unlikely to come back in the near future. (BusinessWeek)
Samsung Scores with Newest TV Tech Sep 9, 2009
The alliance with Best Buy is another sign of the success has achieved in marketing its high-end TVs, which are burnishing its brand image and helping Samsung to. The increased presence in the U.S. retail electronics chain underlines the Korean company's growing leadership in TVs. (BusinessWeek)
What do you think of Kyle's latest comments Sep 9, 2009
Ratings are one thing but credibility and brand image for the station are also incredibly important. Let's find out just how reliant on him the executives are. (Sydney Morning Herald -- Entertainment)
Banking on celebrities Sep 5, 2009
Meanwhile, Bates 141 Malaysia general manager Adrian Ng says it all hinges on the clients strategy in applying this kind of advertising, to see if the personality or persona of the celebrity fits with the brand image. Everything must check out; else its just a waste of time and money, he says. (The Star Online, Malaysia -- Business)
Management Line: Sep 2, 2009
Should our new brand image highlight our indigenous heritage, our colonial and convict history, our cultural, sporting, and scientific achievements, or somehow attempt to incorporate them all. The whole question of branding this country throws up some difficult problems. (Sydney Morning Herald -- Business)
Hyundai no longer the Dangerfield of cars Aug 28, 2009
Cons: Brand image, touchy gas pedal and $30 for the iPod cable ... What the company needs is a new product that embodies improved quality, but also one that appeals to a customer for whom product features are more important than brand image or historical reliability ... It would be an exaggeration to call Hyundai an upstart, but decades of maladroit product quality has left the company with a dreadful brand image among consumers. (MSNBC -- Business)
Noah Education Announces Unaudited Fourth Quarter and Full Fiscal Year 2009 Financial Results Aug 25, 2009
Ultimately, by executing our strategy and more efficiently deploying our resources, we aim to yield greater returns on our investments and further enhance shareholder value," Xu concluded. Fourth Quarter and Fiscal Year 2009 Unaudited Financial Results Net Revenue. Net revenue for the fourth quarter of fiscal 2009 was RMB119.1 million (US$17.4 million), exceeding the Company's guidance of RMB114 million to RMB116 million. This represented an increase of 21.6% compared with net revenue of RMB97.9... (PR Newswire)
Sinopec Corp. Announces 2009 Interim Results Aug 24, 2009
The Company made great efforts to explore markets, expand sales to end users, strengthen management, improve services and enhance brand image. Besides, the Company greatly expanded the marketing of lubricants and fuel oil, promoted sales of non-fuel products and provided customers with all-round services by using IC cards. (PR Newswire)
* Panasonic ties up with Avatar film to promote 3D TVs Aug 22, 2009
Panasonic is hoping its collaboration with Cameron will give it an edge in brand image as a 3D leader as well as in obtaining suggestions for technological improvements for home TVs, general manager Masayuki Kozuka said. BLOCKBUSTER. (Taipei Times, Taiwan -- World)
At GM, Dreams of an Electric Cadillac Aug 22, 2009
Battery-powered green efficiency seems an odd fit with Cadillac's brand image of power, prestige, and pampering. But Bob Lutz has long dreamed of an electric Caddy, so it may yet come to pass. (BusinessWeek)
Environment Strategy and Responsibl... Aug 21, 2009
Caring for the environment enhanced their reputation and brand image. More sales and greater customer loyalty. (Suite101.com)
Limited Brands Reports Second Quarter 2009 Earnings Aug 20, 2009
our failure to protect our reputation and our brand images ... consumer acceptance of our products and our ability to keep up with fashion trends, develop new merchandise, launch new product lines successfully, offer products at the appropriate price points and enhance our brand image. (PR Newswire)
Maruti to launch sports luxury car Kizashi in 2010 Aug 17, 2009
The company is expanding its brand image from a mini car leader to one that offers a full-range of cars including luxury cars, a source from the component industry working closely with the project said. Read business stories in. (India Times)
MGSCOMM Accelerates Growth Through Merger With NY-Based Reynardus & Moya Aug 13, 2009
Inspired by the agency's core value of delivering insightful ingenuity, MGSCOMM's new brand image captures the company's process to captivate the markets through its unique mix of in-house communications service companies. Notes Machado, "Our new brand reflects our broader skill set which ultimately delivers on our client partners' bottom line through innovative, results-driven and meaningful communications.". (PR Newswire)
SVEDKA Vodka's 'Adult Playground 2033' Event Series Presents Brent Bolthouse's First Solo Photography Exhibit Aug 11, 2009
SVEDKA's "cheap chic" positioning provides consumers with a high quality, premium product, hip brand image and an affordable price. SVEDKA is 40% alcohol by volume (80 proof), distilled five times and made from Swedish winter wheat, resulting in a smooth, clean taste. (Yahoo! Wire -- Entertainment News)
Meeting the challenges Aug 8, 2009
While some have made strong progress in improving their customer experiences, such as leveraging customer data to deliver a better product mix, creating a distinct brand image, and improving service operations, he believes the challenge for local banks is to be able to adopt customer and product strategies that will allow them to capitalise on the potential for growth and profitability. One area, he says, is to recognise that customer behaviour and expectation often vary across different... (The Star Online, Malaysia -- Business)
Samsung and Sprint unveil eco-friendly cellphone Aug 7, 2009
As the CEO works to bolster the companys brand image, being known as the environmentally-friendly cellphone carrier cant hurt. Along those lines, in September, all Sprint-owned retail stores will feature environmentally-responsible sections to promote green products and accessories. (USA Today -- Tech)
Charlemagne: Milky mess Aug 7, 2009
Europe should be a premium producer creating butter mountains is disastrous for that brand image. Farm policies tend to have perverse effects. (The Economist)
Companies want applicants with social-media skills Aug 2, 2009
Use social media to search for jobs and use your own Facebook pages and Twitter accounts to protect your brand image. Van Rossum said his company uses Facebook, blogs and LinkedIn to advertise positions and reach people where they are, and that social media provides opportunities to show you re an expert in your field by generating interesting content that will get you noticed by employers. (Atlanta Journal-Constitution -- Business)
Swiss Army knife a legend Aug 2, 2009
"We felt it was important because we wanted to prevent a foreign company taking over Wenger and producing the Swiss Army knife in the Far East or produce other products that could hurt our brand image," explained Elsener. More recently the financial and economic crisis has taken its toll, leading to an unspecified drop in sales into the first two months of the year. (iAfrica.com)
Fine art photography to drive campaign for Accord Aug 1, 2009
It is part of our continuous mission to enhance the brand image and customer satisfaction for the Honda brand, says Akkbar. Most Viewed. (The Star Online, Malaysia -- Business)
Honda confident of 35,000 car sales Jul 30, 2009
We are trying to activate our brand image and take care of our customers, he added. On the Accord 2. (The Star Online, Malaysia -- Business)
> Executive Q&A: Branding strategies may need an update Jul 29, 2009
A: I help companies with the legal aspects of maintaining their brand image in the marketplace. That means that I help them develop brands, search and clear the trademarks they want to use, register those marks here and around the world, then advertise and promote them in various media, and finally protect them against infringement by others. (San Jose Business Journal, CA)
Securing Broadview Security's Future Jul 22, 2009
Says Allen: "You have to be very thoughtful about a new brand image. Luckily we did not have to make radical changes. We had a strong culture already. Remember, we are not the brand name. We are 3,500 people dedicated to doing what we do best.". is deputy Corporations editor for. (BusinessWeek)
Automotive Website Targets Hispanic Car Buyers and Sellers Jul 22, 2009
com allows consumers and dealerships alike, to manage their offers and listings with a simple interface and allows dealerships to personalize their ads to reinforce their brand image at the local and national level. is one of the few comprehensive online resources that allows Hispanics to shop for a car, sell a car and obtain financing entirely in English and Spanish. (PR Newswire)
Stretching the ad dollar Jul 18, 2009
The sport, which is watched by more than 350 million people worldwide, will greatly improve its brand image. The company has also gone into markets where it sees strong segments and which it believes have association with sports that can boost the brand recognition for Etihad Airways. (The Star Online, Malaysia -- Business)
TOP 25: Vitrue's Social Media Index Jul 17, 2009
Understanding how Twitter can transform customer relations for the better can be substantial for reducing costs and improving brand image. Twitter Updates. (USA Today -- Sports)
Study: Bank customers choose based on service, word-of-mouth Jul 16, 2009
Positive recommendations drive 36 percent of potential customers selection of a bank while 31 percent base their decision on the bank s brand image. A national study on retail bank shopping released Tuesday by Calif. (Pittsburgh Business Times, PA)
Buick could be ace in the hole for GM Jul 16, 2009
"I think the design will appeal to a younger demographic, but the challenge for Buick will be getting them into the showroom to see the design. The brand is really known for appealing to older customers, so they now must revive their brand image" without treading on the territory that Cadillac has staked out, he said. Craig Bierley, product marketing director for cars and small crossovers at Buick GMC, said company officials realized that it would make no sense for Buick to try to compete with... (Pittsburgh Post-Gazette, PA)
Fluid Music Canada's Trusonic(R) Chosen to Provide Background Music and Messaging to Planet Fitness Jul 16, 2009
Once again, Trusonic's platform has been selected by a major, national chain based on functionality, value, and depth of music programming capability (Canada Newswire)
Recommendations drive bank selection Jul 15, 2009
Positive recommendations drive 36 percent of potential customers selection of a bank while 31 percent base their decision on the bank s brand image, according to a study on bank shopping released Tuesday by J.D. Power & Associates. The study also said 21 percent cite branch proximity and 14 percent look to products and services. (Philadelphia Business Journal, PA)
The commercial for 'coxbusiness.com' on ESPN, about a classroom. The United... Jul 13, 2009
Brand Image and Positioning - Campaign ... Brand Image and Positioning - TV Commercial ... Brand Image and Positioning - TV Commercial. (Multichannel News)
Sharp's Kameyama Plant No. 2 to Increase Production Capacity for LCD Panels by 10% Jul 10, 2009
AQUOS LCD TVs, Kameyama Plant No. 2 has contributed greatly to boosting the AQUOS brand image. Kameyama Plant No. 2 will continue to advance its proprietary production technologies as a model plant under Sharp. (JCN Network, Japan)
China's Bureaucrats Approve BMWs for Themselves, Push Geely for the Masses Jul 9, 2009
Theres still a lot of work to be done on the quality technology, brand image, service and supply chain, said Ricon Xia, a Shanghai-based analyst at Daiwa Institute of Research. It took developed countries dozens of decades to develop the market and in China, our self-owned brands only have a history of about 10 years. (Bloomberg -- UK)
Modulo Reinforces Global Presence by Closing Partnership with GigaTrust Spain Jul 7, 2009
"The tool will enable them to discover their 'risk rating,' thereby minimizing the possibility of their information falling into the wrong hands. This will enable us to prevent the negative impact of confidential data loss and restricted access on our businesses. This is not just a question of financial loss but also damage to an organization's brand image and corporate identity," explained Pfeifer. "With this type of initiative, GigaTrust is strengthening its commitment to ensuring that... (PR Newswire)
Defending the Belt Jul 6, 2009
Weve accomplished a tremendous amount in a very short period of time, said Lorenzo Fertitta, chairman and CEO of Zuffa LLC, which he founded with his brother Frank and boxing promoter Dana White in 2001, when the trio bought UFC. These days, the UFC has crushed or swallowed imitators while building a powerful franchise, generating millions in revenue on pay-per-view and basic cable and forging a dominant brand image. STAGGERING AT THE START. (Multichannel News)
Fluid Music Canada's Trusonic(R) Chosen to be Exclusive Provider of Music and Messaging to Anna's Linens Retail Locations Jun 26, 2009
Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. (Canada Newswire)
Fluid Music Canada's Trusonic(R) Chosen as a Provider of Music and Messaging to Certain Mall Sites Across America Jun 23, 2009
"About TrusonicAs the leading provider of internet delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. Trusonic has... (Yahoo! Wire -- Entertainment News)
Using A Double Dose Of Product Creativity Jun 18, 2009
"McDonald's was a trailblazer in transforming that image into a healthier one .... Revamping menus is crucial for transforming a brand image.". Avg. (Investors Business Daily)
How to sell yourself effectively Jun 16, 2009
Finally, at the end of every week, think about what youve done for your brand image and visibility this week. Have you added to making yourself remarkable or have you just fitted in. (Accounting Web, UK)
GM's Henderson: Fewer Dealers Will Reduce Costs Jun 4, 2009
The companies' plans to close about a combined 3,400 dealerships will reduce expenses while improving brand image and sales, the executives said in prepared remarks for a hearing scheduled for Wednesday afternoon before the Senate Commerce Committee ... The companies' plans to close about a combined 3,400 dealerships will reduce expenses while improving brand image and sales, the executives told the Senate Commerce Committee ... The companies' plans to close about a combined 3,400 dealerships... (SmartMoney)
GM's Pathetic "We're Bankrupt" Ad Jun 4, 2009
Which is not a winning brand image in the long run. Now, on the heels of filing for bankruptcy protection, Saturn's parent company (), General Motors, is taking its own stab at tail-between-legs marketing. (Slate)
Palm puts spotlight on new Pre's ease of use Jun 4, 2009
By Theresa Howard, USA TODAY Palm will try to revive its brand image with its campaign to launch the Pre smartphone. Palm was the king of handheld PDAs (personal digital assistants). (USA Today -- Money)
Obama Saving GM Needed Wall Street's Dealmakers to Break It in Bankruptcy Jun 1, 2009
One member of the task force said he was surprised to learn that Japanese manufacturers can charge more than GM for a similar car because of their superior brand image. A top-of-the- line 2008 Chevrolet Malibu, named Motor Trend Car of the Year, carried a sticker price of $26,995, while the Toyota Camry, the best-selling car in the U.S., was listed at $28,780. (Bloomberg -- US)
People's rates high in JD Power survey of customers May 26, 2009
Driven by declines in both satisfaction and brand image, customer commitment to their retail bank has declined, according to the J.D. Power and Associates 2009 Retail Banking Satisfaction Study. Only 35 percent of customers polled said they are highly committed to their retail banks, down from 37 percent in 2008 and 41 percent in 2007. (Republican-American)
How to Build Top Brands with Strong... May 26, 2009
Products or services cannot however create strong on their own unless there is a creative effort on the part of brand managers and marketers to have consumers bestow on a product, service or corporate organisation the desired brand image ... Building Good and Consistent Brand Image ... Brand equity can be built by constantly improving products and services and maintain a good brand image. (Suite101.com)
> 40 Under 40 winners honored May 23, 2009
The fourth attribute concerns the ability to build loyalty among customers and peers that, in turn, allows a person to build their own personal brand image, just like a corporation builds a successful advertising brand. Life is a performance-based business, and you are at the top of your game, Rootes said. (Houston Business Journal, TX)
Toyota Rolls Out New Prius Amid Price War May 23, 2009
"It probably damages the Prius brand image by trying to chase after what is an inferior car in price.". Richter also noted that Toyota faces some challenges in selling the Prius not only because of the competition from the Insight but because of the global slowdown and a decline in oil prices. (KSBW 8, CA)
AI aims to enhance marketshare May 22, 2009
The airline also plans to improve its offerings in a bid to enhance its customer-base and regain its brand image in the face of a highly-competitive environment, the source said. "Before taking a final call on the issue (financial package), the Government wants to ensure that the package is utilised in a proper way and for this reaso 00004000 n, it asked us to provide a blueprint on all these issues," the source said. (India Times)
