The Nook of Doom Oct 23, 2009
The Kindle builds on the firms strong brand loyalty and refines the bookselling process that its customers already find appealing ... Lacking brand loyalty and meaningful market share, BN.com doesnt have the critical mass to launch the Nook well. (Slate)
Are we due a wave of book piracy? Oct 20, 2009
Page last updated at 18:36 GMT, Monday, 19 October 2009 19:36 UK. Are we due a wave of book piracy. (BBC News -- UK)
Ruiz: Keep America's 'store' open to immigrants Oct 15, 2009
So much for brand loyalty. In a country passionate about its culture and traditions, it's a sad manifestation of deep disenchantment that so many of 's native customers are eager to defect. (CNN -- US)
Pittsburgh chalks up another sports win Oct 8, 2009
Pittsburgh has piled up similar awards to the Sporting News one lately -- Forbes said the Penguins were the fastest-growing brand in hockey this year, and last year's Turnkey Team Brand Index rated the Steelers third in overall brand loyalty after the Packers and Red Sox. Mr. Baker, the magazine publisher, gave the mayor a Tiffany vase to mark the honor. (Pittsburgh Post-Gazette, PA -- Sports)
What do phone apps do? Marketing.. Oct 6, 2009
The company does not know if the iPhone app drove a single sale or fostered any brand loyalty. But based on the 400,000 downloads, Stanley declared the iPhone level a resounding success and is now looking for other tool apps. (India Times)
American to launch BlackAtlas.com Oct 6, 2009
In an interview, she said the goal of the site isn t so much generating revenue as building brand loyalty in the African-American community. American, a subsidiary of , has recently begun using social networking sites to woo specific demographic groups. (Dallas Business Journal, TX)
China's new car market dazzles with growth opportunities as tax breaks fuel demand Oct 4, 2009
Despite the novelty of such campaigns as well as viral marketing initiatives, such as a social networking website for BMW owners, industry experts say Chinese consumers have little brand loyalty. "Few foreign car makers have successfully differentiated their brands in China so far because pricing, more than anything else, is still the number one concern for most buyers," said Huang Zherui, an analyst with CSM Worldwide. (Business Report, South Africa)
Would you buy Brand X cigarettes? Oct 1, 2009
" Send us your comments using the form below.It just goes to show there is no limit to the steps that a small group of obsessives will take to persecute smokers. I'm fully expecting to be called soon to apply for my smokers licence, cigarette ration book and 'smoker' tattoo to be applied to my forehead. Listen carefully - I know the risks, life is a risk, we all die one day. Get over it, and move on. Road traffic deaths are a major cause of early death in the UK - so lets make all cars painted... (BBC News -- UK)
• Don't believe everything you see in the coupon book Sep 23, 2009
This one involves brand loyalty. While we all have favorite brands of things, our brand loyalty can cost us in the long run if we aren't shopping smart for those favorite-brand items when they're on sale. (Burley South Idaho Press, ID)
Grown-ups bask in cubes' youthful glow Sep 21, 2009
Rethinking brand loyalty. The tall boxes come as car companies are questioning old assumptions about how to attract and retain buyers. (USA Today -- Money)
Holiday Shopping Lists Expected To Remain Lean Deloitte Forecasts Flat Holiday Sales Sep 21, 2009
Janiak added, "A growing opportunity for retailers is the surge in consumers who are embracing the digital age. Retailers that can harness the power of technology likely have a better chance of engaging those consumers who are willing to spend. The proliferation of mobile applications and social networks may yield new opportunities to pursue targeted advertising, build brand loyalty and measure campaign effectiveness.". For more information about Deloitte's Retail sector, please visit. (PR Newswire)
* FEATURE : Franz CEO aims to bring human touch to business Sep 21, 2009
Looking forward, Chen aims for Franz to be like Louis Vuitton, an international fashion brand that commands awe and firm brand loyalty from its customers, although a lack of talent and firm resolve has prevented him from taking aggressive action, he conceded. It takes long-term penetration to export cultural and creative industries, Chen said. (Taipei Times, Taiwan -- World Business)
Cuckoo for coconuts Sep 20, 2009
"Not really. The big players are advertising and marketing juggernauts, but they're not organic brand builders. We connect with consumers one-on-one, and with merchants one-on-one, and this is what's created unbreakable consumer and retailer brand loyalty." ... "Not really. The big players are advertising and marketing juggernauts, but they're not organic brand builders. We connect with consumers one-on-one, and with merchants one-on-one, and this is what's created unbreakable consumer and... (New York Post -- News)
Corporates on the Net Sep 19, 2009
It helps us build not only brand affinity, but also brand loyalty, he says. Related Stories. (The Star Online, Malaysia -- Business)
Facebook, Twitter and Social Media Marketing Sep 19, 2009
" Fueling a stepped-up pace While ultimately, increasing sales is the primary goal for adopting social media marketing, the study found that three concerns on the part of retailers are fueling the stepped-up pace in the sector. First, brands want to be involved to put their own spin on their products and services and mitigate any "brand degradation" from consumers already using sites such as Facebook. Second, retailers want to be seen as up-to-date in their online presence so as not to appear as... (SmallBusinessComputing)
Secondhand Luxury Autos Lure BMW, Lexus Buyers Who Don't Call Them `Used' Sep 18, 2009
Sept. 18 (Bloomberg) -- and s Lexus, struggling with a second annual slide in U.S. luxury-car sales, are trying to retain brand loyalty by pushing used models. Lexus, Daimler AGs and are encouraging shoppers stung by the recession to save money with refurbished vehicles returned as their leases expire. (Bloomberg -- Germany)
Branding is no match for the real thing Sep 17, 2009
But instead of upwardly referring the problem, this coalition of 20 Christian churches found through their market research that almost everything about themselves was on the nose; God, church, religion, holy, faith all of them with less brand loyalty than Hyundai. The only one who was maintaining a strong market share was Jesus up there with iphone, apparently. (Sydney Morning Herald -- Opinion)
Not Listening to Buffett Cost Me Thousands Sep 14, 2009
Google was growing rapidly, continuing to take market share, and building sustainable competitive advantages in its enterprising culture, superior advertising platform, and brand loyalty. Given its growth rate ever since and its powerful business model, it was underpriced back then. (MSNBC -- Business)
Disney Expo seeks to monetize Mouse-mania Sep 11, 2009
The expo itself is less a reaction to a few bad earnings reports and more of an investment in brand loyalty, said New York-based financial analyst David Bank of RBC Capital Markets. "I think it's more about tending a garden that's generally well-maintained, as opposed to fixing something," Bank said. (Jefferson City News Tribune, MO)
Goodbye Mr Loyalty: Is brand loyalty dead? Sep 9, 2009
Goodbye Mr Loyalty: Is brand loyalty dead ... Goodbye Mr Loyalty: Is brand loyalty dead ... We say what we say because loya 00004000 lty, or the lack of it, goes beyond brand loyalty to a larger societal shift in the way consumers view loyalty, and disloyalty. (India Times)
• Hatfields and McCoys got nothing on Cokes and Pepsis Sep 9, 2009
But brand loyalty to the core product is remarkable. All despite the fact that chemically, Coke and Pepsi are virtually identical. (Burley South Idaho Press, ID)
Voucher Codes Attract Silver Surfers! Sep 8, 2009
Currently, discount codes and vouchers are more influential to the over 50s group of people than brand loyalty. Quality and price are significant factors for this age range. (PR Newswire)
Automakers on Uphill Road to Build Brand in China Sep 7, 2009
Despite the novelty of such campaigns as well as viral marketing initiatives such as a social networking website for BMW owners, industry experts say Chinese consumers have little brand loyalty. "Few foreign automakers have successfully differentiated their brands in China so far because pricing, more than anything else, is still the number one concern for most buyers," said Huang Zherui, an analyst with CSM Worldwide, a global industry consultancy. (ABC News -- Wire)
Whalen: Political dynasties are undemocratic Sep 6, 2009
Political brand loyalty should not trump consideration of individual competence and merit. Just look at what the past eight years brought with George W. Bush. (Boston Globe)
Travelers Should Consider Airline C... Sep 6, 2009
Thus, most of the world's major airlines, in an effort to entice its customers to travel more frequently and promote brand loyalty, have come up with their own credit cards. And, with approximately 250 airlines participating, the travelling public has a plethora of possible card choices. (Suite101.com)
Staying one step ahead of storms Aug 30, 2009
Building brand loyalty. The intense disaster planning and frenetic dispatching of supply-laden trucks is more about customer loyalty than profit, Martin said. (Atlanta Journal-Constitution -- Business)
Nokia Targets Mobile Financial Services Aug 28, 2009
6 billion bank accounts in the world could make mobile banking a potentially lucrative area for operators as well as helping to establish brand loyalty. According to Nokia, the new service will allow users to make person-to-person payments using their mobile as well as pay bills and buy goods and services. (BusinessWeek)
Why It Doesnt Make Sense for Ford to Keep Volvo Aug 27, 2009
People who like Volvos also tend to buy one Volvo after another, and Ford was hoping to tap into some of the brand loyalty. Arguably, Ford doesnt need that any more. (Slate)
Between Diapers Aug 25, 2009
about advertising age bias points out that the idea of needing to capture young readers and viewers to build brand loyalty is idiotic because that's not how consumers think anymore. The other point is that Americans ages 18-34 have $1 trillion in disposable income (and how quickly income gets disposed of these days. (Slate)
New York Mets Embrace Mobile to Enhance Fan Experience Aug 22, 2009
Since 2004, we have been at the forefront of mobile interactivity designing "live" integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty. Txtstation offers its services and connections to over 100 countries, and is currently working in the USA, Canada, Australia, New Zealand, Germany, Italy and South Africa. (Yahoo! Wire -- Entertainment News)
MyBook. FaceSpace, … Next! Aug 20, 2009
Sure, Facebook has shown us that giving people a voice in content production is a great, cheap way to foster brand loyalty, but why give away all your traffic to it. You worked damn hard to get it in the first place, so invest in doing it yourself. (Sydney Morning Herald -- Business)
Want to save money? Don’t shop - but if you do, know how to play the game Aug 20, 2009
Don t shop - but if you do, know how to play the game - The Boston Globe. Local Search Site Search. (Boston Globe)
Daimler AG Brings Car2go Car-sharing Service Stateside Aug 20, 2009
"More and more people are living in cities, where more than 40% of households don't have a car. That percentage is increasing; people are giving up on ownership. We asked, How can we provide individual transportation to those who cannot or do not want to own a car? Car2go lets people rent a Smart vehicle by the minute, hour, or day, and each one includes fuel, insurance, and cleaning. Eighty percent is spontaneous, meaning without reservations, and 90% of the time, cars are picked up in one spot... (FastCompany)
Beantown showdown: JetBlue and Southwest face off Aug 16, 2009
Both carriers' low fares and brand loyalty should give them a leg up against major carriers in Boston. It's already worked for JetBlue. (Anchorage Daily News)
Sweet autumn delights Aug 16, 2009
This was how the early bakeries established brand loyalty among their customers, says Yam. Lum Tuck Loy, 64, chairman of Selangor Restaurant Keepers Association, has studied the mooncake industry during the early post-Merdeka years. (The Star Online, Malaysia)
Smartphone App Downloads Zooming Upward Aug 15, 2009
The Goldman Sachs survey goes on to say that smartphone apps may not net handset makers and carriers a huge amount of money, but they are becoming an integral piece of the brand loyalty puzzle. "While not a significant revenue driver, Apple's much-admired App Store is likely increasing brand loyalty as downloading applications becomes ingrained in users' behavioral patterns. The race is on for companies such as RIM, Palm, Nokia, and Verizon to build competing application marketplaces in order to... (Datamation)
Distinctive 'Mad Men' reaches out to today's style, culture Aug 14, 2009
He plans to keep making the show as he sees fit, which may be the best way to maintain brand loyalty. It's "just asserting that quality is going to be your product.". (USA Today)
Can Twitter help sell stuff? Aug 14, 2009
Success from Twitter buzz, especially when it involves brand loyalty from influential users, requires a continual "conversation" -- and that can make results even more difficult to quantify. That's because even if people are tweeting, the Twittering masses can't always be counted on to listen. (CNN)
High-quality makeup at drugstore prices Aug 13, 2009
"Makeup is easy to downsize, because there is far less brand loyalty," says Wendy Lewis, president of the New York-based Global Aesthetics Consultancy. Women are more likely to spend money on high-end skin-care brands that make age-reversing serums and eye creams, she adds, but when it comes to cosmetics such as lip gloss and eye shadow, they are stepping back from the department-store counter and into the bright lights of the drugstore. (Honolulu Advertiser)
Few scale great heights Aug 12, 2009
They can count on their advisory distribution channels, marketing and brand loyalty to grow their funds under management and their fee income, which is a percentage of funds under management. Bank- and insurer-owned funds managers are more likely to invest in a way that makes their returns close to the market returns. (Sydney Morning Herald -- Business)
Big drug firms embrace generics: Friends for life Aug 12, 2009
Illogical though it may seem, such is the power of brand loyalty and inertia among doctors and patients that these branded generics often help the firm losing the patent retain half or more of the market, in value terms, even after generic competition is legally permitted (see chart) ... He reckons that their brand loyalty or laziness is something drug marketers can tap to keep a premium in their prices. (The Economist)
Guardian 'considering members' club' Aug 12, 2009
The Guardian not only has a degree of brand loyalty, it also has several niche audiences it could call upon from its daily supplements media, education, society, technology and entertainment some of which already have associated events and other extras. It may be that survey results will indicate a greater desire to belong to a club than to pay for content. (Guardian Unlimited -- Media)
P&G hopes to cast spell on consumers with high-tech ads Aug 10, 2009
To the extent that they can actually drive higher engagement with their brands, that presumably is going to generate higher brand loyalty. Extremely loyal. (Cincinnati Business Courier, OH)
Publicis Groupe to Acquire Razorfish From Microsoft Corporation Aug 10, 2009
With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. (PR Newswire)
LIN TV First in Local Markets to Launch Mobile Application for BlackBerry Smartphones Aug 8, 2009
We look forward to capitalizing on the tremendous population of BlackBerry users to increase brand loyalty and grow additional revenue streams, including national and local advertising. . (Yahoo! Wire -- Entertainment News)
Click Effects and Txtstation Announce Partnership Aug 8, 2009
Since 2004, we have been at the forefront of mobile interactivity designing "live" integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty. Please contact Michael Falato, VP of Sales and Business Development at or 512-535-5381 or. (Yahoo! Wire -- Entertainment News)
BlogHer '09 Sparkled with Celebriti... Aug 7, 2009
com since he s the site s editor-in-chief, to the brand loyalty of the LGBT market, to proposed disclosure requirements for bloggers by the Federal Trade Commission. The L Word fans will be happy to learn when Ilene Chaiken was asked Who killed Jenny. (Suite101.com)
Stream Global Services Announces June 30, 2009 Second Quarter Results Aug 5, 2009
Stream continues to expand its global presence and service offerings to increase brand loyalty, revenue and business performance for organizations across the globe. To learn more about the company and its complete service offering, please visit. (PR Newswire)
A fab idea lures trade Aug 2, 2009
STAFF at the coffee shop Forbes and Burton in Darlinghurst, which serves only Fairtrade and organic products, have noticed that brand loyalty is building. Manager Tara Byrne (pictured) said business had never been better, though many people were feeling the financial pinch. (Sydney Morning Herald -- Australia)
Edhance offers a new spin on loyalty cards for college students Aug 2, 2009
Featuring special deals helps merchants cement brand loyalty at an early age. Edhance is different from other student discount programs that offer loyalty points that can be hard to redeem. (Boston Globe)
GM brand spin-off could boost new-car sales Aug 1, 2009
Car sales still are suffering, but the increased certitude plus strong brand loyalty and the cash-for-clunkers promotion will buoy Saturn, Hummer and Saab, say auto industry sources. Sales are improving at Saturn of Rose-ville, the four-county region s only remaining Saturn dealership after the industry s bloodletting of the past 18 months. (Sacramento Business Journal, CA)
How to Increase Clientele in a Down... Jul 30, 2009
Brand loyalty results in repeat business and is accomplished through offering quality at a reasonable price. 3 - Follow Through on PromisesA third tip for gaining clientele in a hard business climate is to make sure your company is in a position to deliver on its promises. (Suite101.com)
One Sign of a Strong Stock Jul 26, 2009
But brand loyalty on the basis of style fads aren't sustainable over the long term; remember when Gap was the brand of choice. The strongest retail brands are the ones that express people's identities -- and continue to do so no matter what happens in their lives. (MSNBC -- Business)
The Paradox Of Loyalty To Country Jul 25, 2009
A new study in the Journal of Consumer Research examines brand loyalty and the way it affects. (Feb. (Science Daily)
Harry Potter to Cast Spell on Museum of Science, Boston Jul 23, 2009
By producing powerful brand experiences through exhibits, events, mobile marketing tours, permanent installations, and temporary retail environments, EG helps clients accelerate the sales process, deepen brand loyalty and consistently deliver superior results. The company also creates branded entertainment experiencesthat surprise and delight audiences worldwide. (Yahoo! Wire -- Entertainment News)
Turn off the television Jul 23, 2009
As children start watching TV, their brains are turned off, and they are abandoned of social interaction and are bombarded by hours of advertising that help them shape desires, influence preferences, change buying habits, create brand loyalty. These ads have an impact on kids health. (Orangeburg Times and Democrat, SC)
John Barry; made WD-40 into fixture of handyman Jul 22, 2009
Mr. Barry s business genius during three decades at the company was in emphasizing brand loyalty for a lubricant that fights rust and eliminates squeaks. He preached the value of staying focused on your product and your market and not being distracted. (Boston Globe)
Branding through sports Jul 18, 2009
According to Hogg, being involved in sports is a great opportunity to craft creative consumer activities that will further enhance brand loyalty. However, he says, sports marketing in Malaysia has yet to reach its maximum potential. (The Star Online, Malaysia -- Business)
Coupon Queen July 14 Jul 17, 2009
They re trying to build brand loyalty and product awareness. You also may wonder if the manufacturers themselves lose money when people use coupons. (Coos Bay-North Bend The World, OR)
Symbian to develop mobile apps Jul 17, 2009
As the market focus shifts from hardware functionality to software availability, the new economy of application sales and brand loyalty is still to be worked out. "What isn't clear yet is how much people will be willing to pay for those applications and the extent to which being a source of those applications gives you a grip on the customer.". (BBC News -- Technology)
Rosetta Stone: The Latest Case Against Google Jul 14, 2009
"Google and its advertisers benefit financially from and trade off the goodwill and reputation of Rosetta Stone without incurring the substantial expense that Rosetta Stone has incurred in building up its popularity, name recognition, and brand loyalty," Michael Wu, the company's general counsel, said in a statement. In its complaint, Rosetta Stone states: "This lawsuit involves;efforts by certain companies to free ride on Rosetta Stone's brand with the active participation and assistance of... (BusinessWeek)
A Skinnier GM Jul 12, 2009
"Google and its advertisers benefit financially from and trade off the goodwill and reputation of Rosetta Stone without incurring the substantial expense that Rosetta Stone has incurred in building up its popularity, name recognition and brand loyalty," Michael Wu, general counsel of Rosetta Stone, said in a statement. And, finally, a bit of news that's sure to make your squirm: The reports today that "after virtually disappearing for decades, bed bugs have made a comeback throughout the nation,... (Slate)
Rosetta Stone sues Google Jul 11, 2009
Google and its advertisers benefit financially from and trade off the goodwill and reputation of Rosetta Stone without incurring the substantial expense that Rosetta Stone has incurred in building up its popularity, name recognition, and brand loyalty, Wu said. Rosetta Stone (NYSE:RST) said it is is seeking injunctive relief to prevent Google from selling the Rosetta Stone trademarks or other terms confusingly similar for use in Google s Adwords advertising program. (San Jose Business Journal, CA)
Leisure with an elegance suits you, ma'am Jul 11, 2009
Astonishing brand loyalty was the result. Among Hamilton's rising competition, The Ark Clothing company was a children's wear brand that branched into fashion for over-40s. (The Age, Australia -- Entertainment)
Scrappage scheme helps car orders Jul 7, 2009
The scrappage customer doesn't tend to have as much brand loyalty or any snobbery ... "The scrappage customer doesn't tend to have as much brand loyalty or any snobbery. They're coming to it fresh and are doing plenty of research before they decide what to buy.". (BBC News -- Business)
