A toast to bygone era of 'Ed Sullivan Show' Nov 4, 2009
"This was before the generation gap, before niche marketing and cable," says Nachman, "when people watched TV together as a family.". Ironically, Sullivan sowed the seeds of his own demise by booking Elvis Presley and the Beatles, galvanizing and spreading youth culture, which created the generation gap. (San Francisco Chronicle)
Take a Back-to-School Approach to Prospecting Sep 10, 2009
A SMART Niche Marketing Choice for REALTORS. This handy report is packed with tips for building successful relationships with your local schools and helpful insights into ways you can contribute to our nation's educators. (RealtyTimes)
Contest: PBC slogan Sep 2, 2009
It will be used in niche marketing campaigns targeting cultural and historical groups. Share This Story. (The Palm Beach Post)
Hayden: Research and attitude serve as keys to excellent marketing Aug 9, 2009
As keen marketing observers, they know to be 5 percent to 10 percent better than their peers, they must do basic research from the outside in and create niche marketing, which will help them win. The marketer's goal is to maximize the consumption and satisfaction of their product, service or offering. (Athens Banner-Herald)
Branding through sports Jul 18, 2009
He says this is a targeted and niche marketing as opposed to the shotgun approach of spending millions on passive forms of advertising that may or may not get the message through. Companies must first identify the avenues of exposure that they can expect to maximise when selecting the sports event to get involved in, he says, adding that companies should choose sports events that are widely supported by the media and ideally have a guaranteed television exposure programme in place. (The Star Online, Malaysia -- Business)
The Repulsion Will be Televised: On why we watch men eating meat, Chris Ying, meatpaper Jul 17, 2009
Niche marketing isn t news, nor is the fact that less attractive people have to perform more ridiculous acts than hot people to get on TV. But there are ramifications of UM/UM programming. The fetishization of exotic foods eventually leads to the importing of dishes and nonnative food products, which creates a sort of disruption of cultural and biological ecology. (Harper's Magazine)
Bashas' - one of Arizona's largest grocers - files for bankruptcy protection, announces it will close 10 stores Jul 15, 2009
And he said Bashas' has effective "niche marketing formats.''The stores that bear the family name are more traditional competitors with other chains. By contrast, Food City is aimed at shoppers looking for lower every-day prices, with a heavy emphasis on marketing to the Hispanic community.And the 14 AJ's markets are smaller stores stocking high-end gourmet and specialty foods.Flickinger acknowledged the tough competition in the industry, especially with Wal-Mart which he said has... (Douglas Daily Dispatch, AZ)
WePOWER Names Howard Makler EVP Business Development Jul 13, 2009
Makler brings to WePOWER a nearly-20 year track record of success in niche marketing, entrepreneurship, and business development. Before joining WePOWER, Makler founded and sold two successful companies, each of which became the largest in its category due to innovative strategies and creative leadership. (Yahoo News -- Press Releases)
Developers taking time on Missoula Hip Strip condo projects Jul 2, 2009
The only people who are building are the people with the horsepower and in niche marketing, Lear said. In the high-end niche market, Coffman hopes that the Babs' historical significance, prime location and overall pleasant living atmosphere will transcend the national downturn. (Missoulian, MT)
Better understanding grass-fed vs. grain-fed beef May 26, 2009
Niche marketing has become more prevalent as processors attempt to meet the demands of the evolving consumer. In addition to traditional meat items, demand has increased in the past decade for locally produced, grass-fed, natural and organic products. (Great Falls Prairie Star, MT)
Niche Advertising in Traditional Me... May 25, 2009
Digital marketers sometimes sound as if they invented niche marketing, but the old media has been offering ad targeting for years. Samples. (Suite101.com)
Laid-off workers start own businesses May 25, 2009
"What really makes niche marketing work is if you really know and have a passion for the world you are marketing to," Hodgkinson said. She recently pulled off a coup by getting her soaps, bearing racehorse designs, included in the gift baskets handed out to owners, trainers and jockeys at this year's Kentucky Derby. (San Francisco Chronicle)
Wrchotas Find Niche Marketing Grass-Fed Beef (12) May 11, 2009
Wrchotas Find Niche Marketing Grass-Fed Beef Agri-View: Livestock News ... Wrchotas Find Niche Marketing Grass-Fed Beef. (Agri-View, WI)
McD's serves up $100M McCaf ad blitz May 5, 2009
A mass-media approach may seem counterintuitive in an age of niche marketing, but Andy Donchin, director-media investments at Carat, said huge, mainstream marketers such as McDonald's need to hit all the bases. TV is still critical for share of voice, and even with fragmentation and smaller ratings, he said, it is "the tallest midget in the room.". (Crain's Chicago Business)
Millennium tips offered Apr 30, 2009
Program guests will include Flori Roberts, founder of Flori Roberts Inc. and Dermablend Corrective Cosmetics, a pioneer in niche marketing; and Jay Conrad Levinson, author of the best-selling marketing series in history, "Guerilla Marketing," and 24 other books. For more information or to reserve a seat, call Dan Creek at 414-763-9160. (Racine Journal Times, WI)
More quirks than risks in 'Adventureland' Apr 3, 2009
As a sensibility, "indie" shouldn't be confused with the riskier, thornier ambitions of American independent cinema, which more than ever is being elbowed to outer regions of the distribution and exhibition process by vanishing studios, yes, but also by trendy niche marketing. "Adventureland" is harmless enough, but "indie comedy" sounds like something better seen at Urban Outfitters than at a movie theater. (Boston Globe)
Ledbetter Elevates Career With New Endorsements Mar 13, 2009
What made his endeavor more challenging was he was pursuing a specialized market, something that would require intense niche marketing. Looking back, Ledbetter says he is glad he was clueless. (Missourian Publishing, MO)
Gay Travelers Take On The World Feb 8, 2009
So successful niche marketing to gay travelers can be lucrative. "Legalization of same sex-marriage has an impact on the travel industry," said John Tanzella, executive director of the International Gay and Lesbian Travel Association, which has members in 55 countries and is based in Fort Lauderdale, Fla. (San Francisco Chronicle -- Travel)
