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    News and Articles on Promotion Campaigns



    Just Dance Vol. 2 - Latest Entry in New Dance Music Compilation Series Arrives December 1st - Presenting Rare Mixes, Remixes and Edits by IDJ's Mariah Carey, Rihanna, The-Dream Feat., Kanye West, Teen Island Stars Kristinia DeBarge, Jessica  Nov 17, 2009
    The Just Dance series is supported by intensive marketing and promotion campaigns, extensive TV advertising complemented by massive radio promotions, an aggressive lifestyle and club street marketing campaign, and online marketing to targeted websites and email lists. JUST DANCE VOL. 2 serves up an essential collection of impossible-to-find versions of hits by Island Def Jam megastars Mariah Carey (the Jump Smokers Remix of "Obsessed"); Rihanna (the Jump Smokers Remix of "Russian Roulette"); and... (Yahoo! Wire -- Entertainment News)

    Mental illness and violence do not go hand in hand  Nov 12, 2009
    Partly, that's due to lack of exposure to properly designed prevention and health promotion campaigns. And partly it's due to inadequate medical care. (Sydney Morning Herald -- Opinion)

    Breast-Feeding Benefits Moms and Babies  Nov 10, 2009
    The paper's authors said dietetic technicians, registered (DTRs) and registered dietitians (RDs) "have an important role in promoting and supporting breast-feeding for its short- and long-term health benefits for both mother and infants. RDs and DTRs also have an important role in conducting empirical research on breast-feeding-related topics. Research is especially needed on the effectiveness of breast-feeding promotion campaigns.". The position paper was published in the November issue of the... (MEDLINEplus)

    Efforts to promote breastfeeding urged  Nov 8, 2009
    "Research is especially needed on the effectiveness of breastfeeding promotion campaigns," said the association. Having conducted an evidence-based review of breastfeeding's history, practices and health benefits in the United States and other countries, the ADA concluded that breast milk features optimal nutrient composition for infants and reduces the risk for many acute and chronic conditions. (Xinhuanet, China)

    Yoong Onn Corp aims to be world player in home linen industry  Nov 4, 2009
    Speaking to reporters after an underwriting agreement signing ceremony, Wednesday with Public Investment Bank Bhd, Chew said Yoong Onn will launch more advertising and promotion campaigns for domestic and overseas expansion. "We will build an extensive distribution network and are now, in the midst of finalising the work on expansion," he said. (The Star Online, Malaysia)

    Online Spin: NFL Watchers Respond To Program Promos  Oct 30, 2009
    First, the chart below recounts the total reach for several program promotion campaigns delivered this past September by CBS and FOX across DirectTV's 41 million set-top boxes, which represents more than 17 million US homes. For each promotional campaign, networks also placed a small number of promos during NFL games. (Multichannel News)

    Fooled by credit card promotion  Oct 16, 2009
    LATELY, many banks and card issuers are aggressively holding credit card promotion campaigns outside their business premises such as shopping malls and petrol stations ... The bank subsequently called back, and told me that they definitely did not receive my application form and did not hold any promotion campaigns at the petrol station during the month which I applied for the card. (The Star Online, Malaysia)

    * Retailers team up on coupon deals to boost spending  Oct 15, 2009
    Another retailer, Shui-Mu X which sells the popular made-in-Taiwan footwear brand ASO X said it sees momentum in fourth-quarter sales, thanks to growing brand awareness and promotion campaigns such as Fun Go. To us, we dont take the economic downturn as a reason for sluggish business; every company has to find a way to beat the downturn, said Jason Fang (), the companys marketing manager. (Taipei Times, Taiwan -- World)

    * Business Briefs  Sep 30, 2009
    Huang said the promotion campaigns will target second-tier cities like Nanjing and Wuhan. The image improvement program can also help boost competitiveness of domestic products after Taiwan and China sign an economic cooperation framework agreement, he said. (Taipei Times, Taiwan -- World Business)

    Reid Pushes $10 U.S. Entry Tax for Foreigners  Sep 9, 2009
    WASHINGTON A bid to boost the number of international tourists in the United States could mean that many of those same visitors will soon pay extra to finance travel promotion campaigns abroad. Under terms of a bill the Senate was to begin debating Tuesday, millions of international visitors would pay a $10 fee to help pay for the work of a new nonprofit corporation. (Newsmax)

    Sunlight Not the Solution for Clean Water -- New Study  Aug 19, 2009
    Until additional real-world studies of the effectiveness of SODIS are conducted, agencies should "hold off" on new promotion campaigns for the method, said study leader Daniel Mausezahl, a senior health advisor at the Swiss Tropical Institute in Basel, Switzerland. Clean Water Solutions. (National Geographic)

    Committee for Investor Survey Project inaugurated  Aug 4, 2009
    The ISP, which is being championed by the United Nations Industrial Development Organization (UNIDO), is a shift from the general investment promotion campaigns to a mop targeted approach supported by evidence-based strategies. It aims at bringing together Investment Promotion Stakeholders (IPS) and the beneficiaries of surveys to implement their findings to promote a culture of unity among the IPS to share a common vision, as well as evolve a common message on what to do to improve the... (Ghana Web, Ghana)

    A lower IQ can give you a heart disease!  Jul 17, 2009
    "We already know that socio-economically disadvantaged people have worse health and tend to die earlier from conditions such as heart disease, cancer and accidents, the BBC quoted Dr David Batty, who led the research for the Wellcome Trust and the Medical Research Council, a saying. "Environmental exposures and health-related behaviours, such as smoking, diet and physical activity, can explain some of this difference, but not all of it," he added. The research team studied a group of 4,289... (India Times, India)

    IQ Explains Some Of The Difference In Heart Disease Between People Of High And Low Socio-economic Status  Jul 16, 2009
    It may be that individual cognition levels should be considered more carefully when preparing health promotion campaigns and in the health professional client interaction. Dr Batty said: I think the public health messages on things like diet, exercise and smoking could be simplified. (Science Daily)

    Lower IQ 'a heart disease risk'  Jul 15, 2009
    " He said this raises the possibility that as yet unmeasured psychological factors need to be considered and that one of these is intelligence or cognitive function, commonly referred to as IQ. His team at the University of Glasgow and the University of Edinburgh studied a group of 4,289 former US soldiers from all walks of life. As expected from past trends, those on low incomes and with less education had a higher risk of dying from cardiovascular disease. Health promotionBut when the... (BBC News)

    MAS plans more airfare promotions  Jun 23, 2009
    PETALING JAYA: Malaysian Airline System Bhd (MAS) plans to launch more airfare promotion campaigns as the national carriers load factor has begun to improve on the back of such promotions, said managing director and chief executive officer Datuk Seri Idris Jala. With the airline industry facing an economic slowdown and the H1N1 flu affecting the business, we need to do more attractive promotions to boost sales, he said here yesterday after the launch of the Malaysian Airlines Travel Fair... (The Star Online, Malaysia -- Business)

    MAS pushes for more airfare campaigns  Jun 22, 2009
    PETALING JAYA: Malaysian Airlines System Bhd (MAS) is pushing for more airfare promotion campaigns to boost sales as demand slowed for travel due to an economic recession. Its managing director Datuk Seri Idris Jala said the airline faced tough operating conditions this year and would find it challenging to surpass last years results. (The Star Online, Malaysia -- Business)

    Modenas eyes 15% of motorbike market this year  May 25, 2009
    A further 3% to 5% of our revenue would go to advertising and promotion campaigns, he said. Harith said the plant in Gurun was currently running on a single shift to produce about 67,000 units this year. (The Star Online, Malaysia -- Business)

    Tourism chiefs' plea for attention  May 18, 2009
    Tourism companies were not asking for a rescue plan like those given to the US banking sector or to automakers around the world, but rather an easing of restrictions, including the scrapping of visa requirements and airport taxes, and improved infrastructure and tourism promotion campaigns. "Millions of jobs are at stake, from that of hotel receptionist to flight attendant, to taxi driver," said Hubert Joly, chief executive of US travel group Carlson. (Sydney Morning Herald -- Business)

    Fumakilla makes inroads with aggressive ads and promos  May 2, 2009
    We will spend more in Indonesia because over there, we can see very fast reactions to our advertising and promotion campaigns. Immediately after the advertising and promotion programmes, we can see the Fumakilla products registering a higher volume of sales, he says. (The Star Online, Malaysia -- Business)

    EIC and Boeing Unveil Technology Project for Science and Technology Education  Apr 14, 2009
    The Institute provides a new means to implement and position health promotion campaigns, social marketing strategies, risk communication research and new informatics' applications within the broader media space. About Boeing. (Yahoo! Wire -- Entertainment News)



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